Political Campaigns and Big Data

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Political Campaigns and Big Data<xref ref-type="fn" rid="f1" ptype="fjep28251" citart="citart1"><sup></sup></xref>

T he all-encompassing goal of political campaigns is to maximize the probability of victory. To that end, every facet of a campaign is evaluated by how many votes an activity will generate and at what cost. To perform this cost–benefi t analysis, campaigns need accurate predictions about the preferences of voters, their expected behaviors, and their responses to campaign outreach. For instance,...

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ژورنال

عنوان ژورنال: Journal of Economic Perspectives

سال: 2014

ISSN: 0895-3309

DOI: 10.1257/jep.28.2.51